Jessica Purcell is a sports massage therapist based in Farnborough, UK.
The client was looking for something individual that would represent her business and stand out amongst other typical imagery within the same industry. While observing the subtle shape of a "J" formed by the thumb and index finger on my hand (palm down on the right, palm up on the left), I was inspired to create a geometric hand logo incorporating the initials "JP." The "P" represents the palm or back of the hand. Although it draws from a familiar element within her profession, I aimed to present it in an original way.