Gemma Storey at Infinity Creative is a brand & web designer based in Hampshire, UK. Her focus is on crafting authentic brand identities for women in business—helping them to clarify their vision and harnessing the magic that makes them unique.

I created a suite of bespoke hand-illustrated icons tailored specifically to her brand’s magical, mystical vibe, adding a personal and distinctive touch to the overall aesthetic. They were illustrated in Procreate, after initial sketches on paper, then converted to vector format in Illustrator.