First year university degree project. This project was about designing for an existing shop; either its display, visual merchandising, point-of-sale or packaging, with a view to thinking of designing for different materials.
Schuh as a brand, seem to appeal to a younger demographic so it allowed me to design in a more creatively expressive way. The concept is based around the shoes making you feel like you’re walking on air. The shoebox and luxury shopping bag, I made with my own fair hands!