Branding

Second year university degree project. The task was to create the branding as well as a promotional campaign for a new start-up company. I chose to design for a healthy fizzy drinks company which I named Glow X. I had to make the branding consistent across 5 collaterals, along with any marketing materials. I hand drew the logo and smoothed in illustrator to give the personal touch. The collage, which provided features for both the brand collaterals and promotional campaign, was created in photoshop from various images and graphical elements. The bright colours of the birds and flowers worked together to reflect the fruit flavours.

Instagram Promo Campaign
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